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Photo shoot of Rosemary Lloyd for magazine cover

Fashion photo shoot of Rosemary Lloyd

I was asked to set up a fashion photo shoot to take photographs of Rosemary Lloyd for the cover of “World Class Queens of England Magazine“. Rosemary is the magazine’s first UK embassador. We did the photo shoot in my studio in Kingston upon Thames, Surrey.

Who is Rosemary Lloyd?

I’m afraid that is too big a question to answer in my simple blog. She is more than just an internationally known model. She has won more accolades than I can list here. If you are interested you can read an interview with Rosemary in the September 2018 issue of “World Class Queens of England Magazine“.

Sigrun created a dress based on the union flag

The styling ideas for this photo shoot came primarily from Rosemary Lloyd herself. She wanted to use a very patriotic theme based on the union flag. Specifically, she  wanted to portray the character “Britannia”. Rosemary asked  Sigrún Björk Ólafsdóttir to design a bespoke dress that included the colours of the union flag. Sigrun also made the union flag shield.

Who is “Britannia”?

According to Wikipedia the word “Britannia” was used from 43 AD to mean “Roman Britain”. In the 2nd century, Roman Britannia “came to be personified as a goddess, armed with a trident and shield and wearing a Corinthian helmet”.  This figure has appeared on many British coins over the years, and has been perceived to be a symbol of of “British maritime power and unity” (the words of Wikipedia again). I associate Britannia with the old British penny that was in circulation prior to decimalisation, but I discovered she is also featured on some variations of the modern 50p piece. I think it is fair to day Britannia is a fairly familiar figure to most people who have grown up in the UK. But I suspect most other people won’t have noticed her before.

While I was “researching” this information I realised how little I notice what is actually on our coins. They are so very familiar and recognisable, but could I tell you what they actually look like? I don’t think so.Rosemary Lloyd as "Britannia" photographed by Ian Trayner | dress designed by Sigrún Björk Ólafsdóttir

Additional styling for the photo shoot

We replaced the Corinthian helmet with a tiara from Swarovski. This was supplied by the magazine’s editor for our photo shoot. It is far more befitting to Rosemary Lloyd’s title of “World Class Beauty Queen of England” than a Corinthian helmet.

But what about the trident? The obvious way to find a trident would be to buy one online. However as far as I can remember, I don’t think I had prior notice that Rosemary would be posing as Britannia. I think the first I knew about it was when Rosemary unpacked her costume.

So what to do? One option would be to ignore the trident. But then I had a moment of inspiration. I fetched a garden fork from the garage. All that was required was to reduce the number of tangs from four to three in post production. What would we photographers do without Photoshop (or equivalent)? I liked using the fork because it is obviously real metal in the photographs, and not a plastic prop.Rosemary Lloyd as "Britannia" photographed by Ian Trayner | dress designed by Sigrún Björk Ólafsdóttir

World Class Queens of Europe Magazine

For the magazine World Class Queens of England Magazine we got not only the cover, but an additional eight pages in the magazine. The editor liked the photos so much that he also put Rosemary Lloyd on the cover of the sister magazine, World Class Queens of Europe Magazine.

Rosemary Lloyd as "Britannia" photographed by Ian Trayner | dress designed by Forever Devine | tiara by Swarovski

Rosemary Lloyd as "Britannia" photographed by Ian Trayner | dress designed by Forever Devine | tiara by Swarovski  Rosemary Lloyd as "Britannia" photographed by Ian Trayner | dress designed by Forever Devine | tiara by Swarovski

Rosemary Lloyd as "Britannia" photographed by Ian Trayner | dress designed by Forever Devine | tiara by Swarovski

The creative team for this photo shoot

The photo shoot was done in my studio in Kingston upon Thames. After Rosemary asked me to do the photography I had a good look at the style of images that appear in previous issues of the “World Class Beauty Queens” family of magazines. I needed to adapt my lighting to be consistent with their brand. I found the best solution was to use a beauty dish fitted with a “shower cap” diffuser as the key light.

The theme of “Britannia” was from Rosemary Lloyd herself.

The union flag dress and shield were designed and created by Sigrún Björk Ólafsdóttir.

The navy blue dress was designed by Forever Devine.

Hair and make up were by Cindy Purezka.

The tiara was from Swarovski, and the sash was supplied by the editor of World Class Queens of England Magazine. I am told the crystals on the sash are also from Swarovski.